World’s best golf courses virtually packed into Vancouver’s downtown.

Soon to open bar-restaurant will feature six golf simulators.

Golf will be a major part of the menu at a restaurant and bar opening early this fall in downtown Vancouver.

You’ll be able to sip on a Scotch while you tour St. Andrews or pound a Pilsner while playing Pebble Beach at what is being called One Under, Urban Golf Club.

The 5,000-square-foot facility is located at the corner of Granville and Pender, right under Dunn’s Tailors. Partners Jay Young and Ryan Hawk hope to have it open in early October.

Young says One Under should not be mistaken for an indoor driving range. The plan is to combine golf with a bar-restaurant that he says will have a decidedly upscale feel to it.

It will feature six state-of-the-art golf simulators purchased from Ontario-based High Definition Golf that will allow patrons to “play” a variety of the world’s top courses.

“My partner and I flew out to test them and they are really awesome systems,” Young says. “They have about 22 golf courses currently. Pebble Beach, St. Andrews, a lot of the typical high-end Golf Digest Top 100 golf courses, and they continue to add new ones. It’s really an incredible process. They GPS map each course and take 20,000 high-def photos.”

Golf simulators have come a long way from their early days. It’s kind of like comparing those old persimmon drivers to today’s offerings from the likes of Callaway and TaylorMade. For starters, high definition makes the visuals so much better and the systems of today are much more accurate in terms of tracking your shots.

“The technology has changed,” Young says. “I remember using them in the 1990s and the realism and accuracy was just really poor. I have played on these quite a bit and I also golf quite a bit. If I am hitting my 8-iron 125 yards on the course, I go onto this and I hit the exact same shot to the exact same yardage. The technology has really improved the last few years.”

The simulators will cost $50 an hour to rent per group, not per person. Clubs are provided as part of the package.

“There are places that have popped up in Toronto and I think there’s one in the Valley where people are bringing their clubs in, they may serve food but it’s low end, they don’t have a liquor licence, it is not a nicely designed space,” Young says. “It is sort of bare bones so you can play golf in the winter. Our strategy here is to be much higher end. We are going to be competing on a design esthetic of a Joey’s, Cactus Club or Blackbird while also having the golf aspect, big screen TVs, great service staff and really cool art in the space.

“Each (simulator) bay is about 14 feet wide by 20 feet deep. The back will have a high-top bar and table where you would sit. You come in with your group and you sort of rotate through kind of like you are bowling.”

There will be one larger VIP area for things like corporate events and bachelor parties.

Young and Hawk have hired Reuben Major, who served as the concept chef at Earl’s for 10 years and is now with the Belgard Kitchen and Vancouver Urban Winery, to design their menu and help create the right vibe.

The current downturn in the golf market doesn’t concern Young. He thinks some of the challenges facing the golf industry, most notably time and cost, could in fact benefit his business.

“I have seen a lot of the doom and gloom,” he says. “I actually see that as a real positive for us because I agree with the sentiment that golf has gotten too expensive and it takes much too long to play. I am 34 and have a two-year-old daughter and telling my wife that I am going to play University for five hours on a Saturday morning is just not happening … Our attitude is let’s make it cheaper, let’s make it more approachable and less time-consuming. We see ourselves as the solution to this problem.

“I know a lot of friends of mine don’t golf. And to go out to a local club can be very intimidating to get out there and get in front of a lot of other people. If they can come into our place — hit a few balls, feel comfortable, have a drink — it’s culturally a way to introduce people to the game so they get more comfortable and can go out and enjoy the outdoors as well.”

By Brad Ziemer, Vancouver Sun August 29, 2014

Simulator Realism

As you golf some of the most prestigious courses around the world, it’s hard to believe you’re playing a simulator. Every tree, blade of grass and bunker is faithfully replicated, in rich, incredible detail.

We invented revolutionary image processing software to combine high-resolution digital-images, satellite data and geophysical data into 3D models. We are the only manufacturer to use this method and real course data.  HD Golf™ transports you to the world’s most exceptional golf courses – it’s like being there. All other simulator manufacturers use conventional 3D graphics and artist renderings, which look like a video game, not the actual course.

Only HD Golf™ delivers ‘look and play realism’ of world-renowned golf courses, including Pebble Beach and St. Andrews. It’s so real, you’ll reach for the rangefinder and look for the beverage cart.

When you play #7 at Pebble Beach on an HD Golf Simulator™, everything from the wood knots in the fence by the tee, to the semi-submerged boulder on the coastline….it’s faithful and true. Feed your passion for championship golf with the world’s most exclusive courses. You’re invited to the crystal clear, incredibly realistic world of HD Golf™.

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Simulator Accuracy

The competitive golfer requires accurate, comprehensive measurement to fade & shape their shots on-command. HD Golf™ pioneered Computer Vision Technology in the golf industry, and is the only to use high speed, programmable smart cameras to achieve this level of accuracy. Collectively, our CVT technology & smart cameras deliver pinpoint accuracy & exceptional shot analysis for every shot.

Comprehensive Measurement: We measure ALL the critical club & ball parameters to analyze exactly what’s happening each time a golfer swings. There are, at minimum 4 cameras capturing your swing. They analyze club head speed, launch angle, swing path, club contact (heel/toe), club face (open/closed), efficiency, smash factor and a specific camera dedicated to measuring spin and spin-axis.

Accuracy of Measurement: Comprehensive measurements are critical, but the accuracy of these measurements is equally important. HD Golf™ Simulators measure with supreme accuracy. For example, we measure club face angle contact to within 1/10th of 1 degree. We also measure ball spin to within +/- 100rpm while competitor systems estimate (“calculate”) spin.

Consistent, Realistic, Accurate ball-flight allows you to improve your swing, perfect your game and enjoy visually stunning, on-demand golf.

Accuracy is also the main reason PGA Tour players like Bubba Watson, expert golf instructors like Jim McLean and equipment manufacturers like Nike™ use our simulators.

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Simulator Quality

HD Golf Simulators™ redefined the Gold Standard in build-quality and integrated technology. Quality in a refined packaged is immediately obvious from first swing and makes your ownership experience a true pleasure. Our steadfast commitment to the ‘exceptional’ combined with minimal operating and maintenance costs ensures unparalleled reliability for years.

How We Do It

HD Golf™ has extensive engineering capabilities extending throughout and within hardware, software and mechanical design. We design & build all critical system components in-house and ensure seamless system integration. Most competitors cobble together 3rd party hardware and software to make their simulators – resulting in compromised reliability & system incompatibilities.

We are committed to ‘only using’ top quality professional-grade components such as: High Performance, ‘Intelligent’ Cameras, Professional Engineering Workstations, Linux Operating Systems, Multi-Element Screens and Spring-Set Nylon Turf. Collectively, our systems deliver unrivaled quality, superior performance and exceptional reliability.

Competitors typically use lower cost, inferior components, such as: Home PC’s to run their simulators, which tend to suffer from instability and frequent required updates. They also use polypropylene turf, single element-screens with high elasticity-rebound and reduced longevity. Both screens & turf last a half-life when compared to our in-house designed screens & turf. Other areas of compromise extend to their 3rd party cameras which capture your swing, but don’t form a complete alliance with the rest of the system.

Installation:

Our project management team, engineers and installation team work together for a flawless install. From initial CAD drawings to the completed project, we are experts in space usage, design, integration and project execution.

Service & Support:

HD Golf™ is a 1-stop-shop. We provide comprehensive support for the entire simulator and its system architecture. We are uniquely qualified because HD Golf™ designs and manufactures all critical aspects including ball/club tracking and ALL software.

If there is a problem, we provide 24/7 Support. One call and you’re directly connected to the engineers and technicians who designed, built and installed your system. Our stringent quality control combined with complete support contributes to a greater than 99% simulator uptime. Additionally, HD Golf™ pioneered Remote Diagnostics in the golf simulator industry, which allows us to remotely solve any challenge quickly and efficiently.

HD Golf™ is fully committed to total customer satisfaction.

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Multiplayer Competition

While it’s often said ‘one plays golf against him or herself’, the nature of competition and gamification has permeated the ranks of golfers worldwide. This ‘skin carried over’ to HD Golf™ and our integration of golfer competition. Our simulators are setup for incredible, interactive gaming. Long Drive or Closest-to-the-Pin competitions create fast-paced, exciting events with friends, colleagues, members and guests. Golfers love the collection of competitions like Break-the-Glass, Golf Poker, Field-Goal Challenge, Tic-Tac-Toe, Darts, Target Golf and Skills Competitions. There’s even mini-golf for the kids.

As easy to play as the games, are their management. Our user-interface and integrated, cloud-based, mobile-friendly HD Clubhouse Management Software is brilliantly simple. Use it to quickly setup and manage leagues, tournaments and advertising with ease. The Player Locker Room stores golfer stats, allows players to review lessons and the Communication Portal connects golfers to you. This allows you to showcase tournament winners, upcoming events and prizing.

HD Golf™ clients also use the panoramic, floor-to-ceiling simulator screen to watch events, such as the Masters, U.S. Open and other major golf tournaments, keeping everyone engaged and having fun.

So whether it’s a winter men’s league, a summer evening closest-to-the-pin competition or watching the Masters with golfing buddies, the versatility of an HD Golf Simulator™ delivers a compelling competitive advantage for you and your golfers.

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Player Improvement

HD Golf™ was the first to develop a completely integrated Professional Golf Studio, ensuring Teaching Professionals, Clubfitters and Individuals have the best tools available for game-improvement.

Video Swing Analysis, 3D Motion Analysis, Swing Dynamics Analysis, Weight Transfer / Balance Analysis are all designed with one purpose: make you a better golfer.

In reality, a golf swing happens very quickly, and can be difficult to improve, especially when you don’t have analytics and recording technology to visualize the swing. Subtle adjustments can result in dramatic improvements – it’s critical you understand your individual swing dynamics. You don’t need to be computer savvy to use the Golf Studio. The integrated Golf Studio operates from a single touch screen, and is simple to use.

Jim McLean’s 8 Step Swing, which incorporates the swings of Ernie Els, Ben Hogan and Tiger Woods, is an additional feature many HD Golfers decide to add to their simulators. Step by step, a golfer is able to perfect every element of their swing. The simulator records and analyzes a golfer’s swing in real time. When the system detects that the golfer’s position and swing are out of the “corridor of success” or have committed a “death move”, the simulator will automatically alert the golfer and present virtual coaching from Jim McLean.

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Simulator Realism

As you golf some of the most prestigious courses around the world, it’s hard to believe you’re playing a simulator. Every tree, blade of grass and bunker is faithfully replicated, in rich, incredible detail.

We invented revolutionary image processing software to combine high-resolution digital-images, satellite data and geophysical data into 3D models. We are the only manufacturer to use this method and real course data.  HD Golf™ transports you to the world’s most exceptional golf courses – it’s like being there. All other simulator manufacturers use conventional 3D graphics and artist renderings, which look like a video game, not the actual course.

Only HD Golf™ delivers ‘look and play realism’ of world-renowned golf courses, including Pebble Beach and St. Andrews. It’s so real, you’ll reach for the rangefinder and look for the beverage cart.

When you play #7 at Pebble Beach on an HD Golf Simulator™, everything from the wood knots in the fence by the tee, to the semi-submerged boulder on the coastline….it’s faithful and true. Feed your passion for championship golf with the world’s most exclusive courses. You’re invited to the crystal clear, incredibly realistic world of HD Golf™.

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DAVE PELZ WEDGE CHALLENGE

“Through the magic of HD Golf, I am thrilled to be able to give my backyard experience – to you. It’s the perfect way for you to practice your short game and shoot lower scores!” – Dave Pelz

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FEATURED CLIENT

“Through the magic of HD Golf, I am thrilled to be able to give my backyard experience – to you. It’s the perfect way for you to practice your short game and shoot lower scores!” – Dave Pelz

 

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