To maintain exclusivity and convenience via an attractive amenity, a select group of office buildings are choosing to install their own tenants-only fitness facilities.

 These now include the Empire State Building, which has been creating its own vertical campus with many amenities; the far smaller, more boutique-sized 111-115 Broadway; the tony 510 Madison Ave.; and the new International Gem Tower.

At the International Gem Tower, which has a jewel tenants’ lobby at 50 W. 47th and a high floors’ lobby at 55 W. 46th, there is a private, tenants-only 2,000-square-foot gym. It includes locker rooms, showers, steam rooms and bike storage. 

On a tour earlier this year, Raizy Haas, senior vice president, project management and development for Extell Development, said it will also have a “quiet” room for yoga.

Extell developed the 34-story, high-security mixed-use office condominium building in part for the diamond, gem and jewelry trade. The separate office “building” on the top floors, entered at 55 W. 46th St., is being sold to SL Green Realty Corp., which will take over all operations, including the gym.

David Falk, Tri-State president of Newmark Grubb Knight Frank, said that during a space search “when there’s a tie” between spaces, a gym can be the tie-breaker, “but it’s not going to be the driver of the decision.”

 Richard Cohen, president of Capital Properties, however, said amenities, in general, often drive the leasing of office space.

His 111-115 Broadway, a k a Trinity Centre, a historical property near Trinity Church, is installing, among other features, a full floor of white-boarded conference rooms, a golf simulator and a new gym on a top floor.

“We’re putting in a health club on the 22nd floor for tenants only,” said Cohen. “It’s not a small little health club in a basement — it is well lit and sunny, 4,000 square feet and elaborate.”

The building’s leasing agent, Bradley P. Gerla, executive vice president at CBRE, says the gym is already helping attract tech and advertising tenants to the downtown building.

 The gym will be open by the end of the year. 

“Tenants don’t have to leave the building and can work out before work or during lunch,” said Gerla. “That’s the beauty of it.”

Boston Properties’ 510 Madison Ave. ups the exclusivity ante by offering only five passes per floor to its 7,000-square-foot fitness facility. The amenity is billed at $1.50 per foot, said its leasing agent, Paul Amrich, vice chairman of CBRE. Where a floor is shared by two tenants, three might go to one and two to the other, he said.

The gym was designed by developers Harry and Billy Macklowe prior to the luxury office building being sold to Boston Properties. It includes a 50-foot lap pool, marble vanities and wood-paneled locker rooms fully stocked with top-of-the-line products.

Currently, 510 Fitness is managed by Plus One Health Management. Along with the pool, it has a weight room and cardio machines, and offers personal training, yoga and Pilates.

 “They implemented the highest-grade gym in an office building,” said Amrich. “The lap pool is an extra benefit and it’s a nice architectural piece. It’s been a real draw and has assisted with the lease up. A lot of tenants in the building are very serious about their workouts so having it, and being private, is a real benefit.”

The 35-story tower now has roughly 150 passes to the gym handed out, but has the capacity to go up to 200.

“The reason we kept it to that number is so the gym is never crowded. You will only see five or 10 people working out,” said Amrich.

Broker Daniel Posy, senior managing director at Savills Studley, who represents many hedge fund clients, said, “It’s a great amenity for my clients who would otherwise put in their own gyms.”

Posey explained that getting permission from a building owner to install a gym in a tenant’s own space is a “nightmare” and “causes messy lease negotiations. ”

Gyms on tenant floors can become noisy for other tenants, Posy explained, especially when employees drop weights. It also adds extra plumbing for showers. “Tenants will not put in a health club because it’s too costly,” said building owner Cohen. “It’s really the job of the building to put in those amenities.”

The gigantic Empire State Building, which is creating a vertical urban campus, recently opened a health facility in its concourse that’s fit for an 800-pound gorilla.

The 15,000-square-foot, tenants-only gym, the largest tenants-only facility in the city, is operated by Plus One.

17 Life has installed its own treadmills, crosstrainers, stairclimbers and numerous bike configurations along with strength equipment. 

Although even lowly employees can join for $35 per month, there is a separate private executive fitness section with three changing cabanas.

 “This is very, very high-end and very lavish,” said Tom Durels, executive vice president and director of leasing and operations for ESB’s owner, Empire State Realty Trust. 

“Our tenants will never wait for a treadmill or a shower. There is an abundance of showers in lavishly appointed locker rooms and a very high-quality experience for the exclusive use of our tenants,” Durels said. He called the $35-per-month fee a “bargain,” and says the company will make its money through the lease up of the building, and attracting and retaining tenants at higher rents.

The health club opened earlier this month and hours are being rejiggered as use patterns are monitored.

Other facilities include a tenants-only conference center, and on-site food options, including the new State Grill & Bar with private executive dining and private event space.

“It’s all about creating a very remarkable, very unique experience housed in this architectural gem,” said Durels.

The success of the tenants-only gyms as a private amenity is giving other owners the incentive to add facilities to their own buildings. Amrich, of CBRE, will soon launch marketing for 222 E. 41st St. — which will be entirely vacant when its only tenant, law firm Jones Day, moves downtown — and will soon feature a high-end athletic club.

Built in 2002, the 400,000-square-foot tower has high ceilings and floor-to-ceiling windows. In consultation with Amrich, the owners, Atlanta-based Columbia Property Trust, decided to fill the second floor with amenities.

Amrich said in addition to the athletic club, which will be just for building tenants, it will have a high-end food service similar to a dining club for the building’s executives.

A luxurious lounge and library- like environment will also have “cool” meeting areas, he said.

The Midtown building will also have rents averaging in the $70s per foot.

While many are now available, the very first non-public office fitness center was installed by Hartz Group at 667 Madison Ave., which is known as one of the “country club” buildings for its exclusivity and amenities. Opened in 2012, it’s free for tenants and their employees.

source: https://nypost.com/2014/10/20/the-rise-of-tenants-only-gyms-in-nyc-office-buildings/

Simulator Realism

As you golf some of the most prestigious courses around the world, it’s hard to believe you’re playing a simulator. Every tree, blade of grass and bunker is faithfully replicated, in rich, incredible detail.

We invented revolutionary image processing software to combine high-resolution digital-images, satellite data and geophysical data into 3D models. We are the only manufacturer to use this method and real course data.  HD Golf™ transports you to the world’s most exceptional golf courses – it’s like being there. All other simulator manufacturers use conventional 3D graphics and artist renderings, which look like a video game, not the actual course.

Only HD Golf™ delivers ‘look and play realism’ of world-renowned golf courses, including Pebble Beach and St. Andrews. It’s so real, you’ll reach for the rangefinder and look for the beverage cart.

When you play #7 at Pebble Beach on an HD Golf Simulator™, everything from the wood knots in the fence by the tee, to the semi-submerged boulder on the coastline….it’s faithful and true. Feed your passion for championship golf with the world’s most exclusive courses. You’re invited to the crystal clear, incredibly realistic world of HD Golf™.

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Simulator Accuracy

The competitive golfer requires accurate, comprehensive measurement to fade & shape their shots on-command. HD Golf™ pioneered Computer Vision Technology in the golf industry, and is the only to use high speed, programmable smart cameras to achieve this level of accuracy. Collectively, our CVT technology & smart cameras deliver pinpoint accuracy & exceptional shot analysis for every shot.

Comprehensive Measurement: We measure ALL the critical club & ball parameters to analyze exactly what’s happening each time a golfer swings. There are, at minimum 4 cameras capturing your swing. They analyze club head speed, launch angle, swing path, club contact (heel/toe), club face (open/closed), efficiency, smash factor and a specific camera dedicated to measuring spin and spin-axis.

Accuracy of Measurement: Comprehensive measurements are critical, but the accuracy of these measurements is equally important. HD Golf™ Simulators measure with supreme accuracy. For example, we measure club face angle contact to within 1/10th of 1 degree. We also measure ball spin to within +/- 100rpm while competitor systems estimate (“calculate”) spin.

Consistent, Realistic, Accurate ball-flight allows you to improve your swing, perfect your game and enjoy visually stunning, on-demand golf.

Accuracy is also the main reason PGA Tour players like Bubba Watson, expert golf instructors like Jim McLean and equipment manufacturers like Nike™ use our simulators.

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Simulator Quality

HD Golf Simulators™ redefined the Gold Standard in build-quality and integrated technology. Quality in a refined packaged is immediately obvious from first swing and makes your ownership experience a true pleasure. Our steadfast commitment to the ‘exceptional’ combined with minimal operating and maintenance costs ensures unparalleled reliability for years.

How We Do It

HD Golf™ has extensive engineering capabilities extending throughout and within hardware, software and mechanical design. We design & build all critical system components in-house and ensure seamless system integration. Most competitors cobble together 3rd party hardware and software to make their simulators – resulting in compromised reliability & system incompatibilities.

We are committed to ‘only using’ top quality professional-grade components such as: High Performance, ‘Intelligent’ Cameras, Professional Engineering Workstations, Linux Operating Systems, Multi-Element Screens and Spring-Set Nylon Turf. Collectively, our systems deliver unrivaled quality, superior performance and exceptional reliability.

Competitors typically use lower cost, inferior components, such as: Home PC’s to run their simulators, which tend to suffer from instability and frequent required updates. They also use polypropylene turf, single element-screens with high elasticity-rebound and reduced longevity. Both screens & turf last a half-life when compared to our in-house designed screens & turf. Other areas of compromise extend to their 3rd party cameras which capture your swing, but don’t form a complete alliance with the rest of the system.

Installation:

Our project management team, engineers and installation team work together for a flawless install. From initial CAD drawings to the completed project, we are experts in space usage, design, integration and project execution.

Service & Support:

HD Golf™ is a 1-stop-shop. We provide comprehensive support for the entire simulator and its system architecture. We are uniquely qualified because HD Golf™ designs and manufactures all critical aspects including ball/club tracking and ALL software.

If there is a problem, we provide 24/7 Support. One call and you’re directly connected to the engineers and technicians who designed, built and installed your system. Our stringent quality control combined with complete support contributes to a greater than 99% simulator uptime. Additionally, HD Golf™ pioneered Remote Diagnostics in the golf simulator industry, which allows us to remotely solve any challenge quickly and efficiently.

HD Golf™ is fully committed to total customer satisfaction.

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Multiplayer Competition

While it’s often said ‘one plays golf against him or herself’, the nature of competition and gamification has permeated the ranks of golfers worldwide. This ‘skin carried over’ to HD Golf™ and our integration of golfer competition. Our simulators are setup for incredible, interactive gaming. Long Drive or Closest-to-the-Pin competitions create fast-paced, exciting events with friends, colleagues, members and guests. Golfers love the collection of competitions like Break-the-Glass, Golf Poker, Field-Goal Challenge, Tic-Tac-Toe, Darts, Target Golf and Skills Competitions. There’s even mini-golf for the kids.

As easy to play as the games, are their management. Our user-interface and integrated, cloud-based, mobile-friendly HD Clubhouse Management Software is brilliantly simple. Use it to quickly setup and manage leagues, tournaments and advertising with ease. The Player Locker Room stores golfer stats, allows players to review lessons and the Communication Portal connects golfers to you. This allows you to showcase tournament winners, upcoming events and prizing.

HD Golf™ clients also use the panoramic, floor-to-ceiling simulator screen to watch events, such as the Masters, U.S. Open and other major golf tournaments, keeping everyone engaged and having fun.

So whether it’s a winter men’s league, a summer evening closest-to-the-pin competition or watching the Masters with golfing buddies, the versatility of an HD Golf Simulator™ delivers a compelling competitive advantage for you and your golfers.

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Player Improvement

HD Golf™ was the first to develop a completely integrated Professional Golf Studio, ensuring Teaching Professionals, Clubfitters and Individuals have the best tools available for game-improvement.

Video Swing Analysis, 3D Motion Analysis, Swing Dynamics Analysis, Weight Transfer / Balance Analysis are all designed with one purpose: make you a better golfer.

In reality, a golf swing happens very quickly, and can be difficult to improve, especially when you don’t have analytics and recording technology to visualize the swing. Subtle adjustments can result in dramatic improvements – it’s critical you understand your individual swing dynamics. You don’t need to be computer savvy to use the Golf Studio. The integrated Golf Studio operates from a single touch screen, and is simple to use.

Jim McLean’s 8 Step Swing, which incorporates the swings of Ernie Els, Ben Hogan and Tiger Woods, is an additional feature many HD Golfers decide to add to their simulators. Step by step, a golfer is able to perfect every element of their swing. The simulator records and analyzes a golfer’s swing in real time. When the system detects that the golfer’s position and swing are out of the “corridor of success” or have committed a “death move”, the simulator will automatically alert the golfer and present virtual coaching from Jim McLean.

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Simulator Realism

As you golf some of the most prestigious courses around the world, it’s hard to believe you’re playing a simulator. Every tree, blade of grass and bunker is faithfully replicated, in rich, incredible detail.

We invented revolutionary image processing software to combine high-resolution digital-images, satellite data and geophysical data into 3D models. We are the only manufacturer to use this method and real course data.  HD Golf™ transports you to the world’s most exceptional golf courses – it’s like being there. All other simulator manufacturers use conventional 3D graphics and artist renderings, which look like a video game, not the actual course.

Only HD Golf™ delivers ‘look and play realism’ of world-renowned golf courses, including Pebble Beach and St. Andrews. It’s so real, you’ll reach for the rangefinder and look for the beverage cart.

When you play #7 at Pebble Beach on an HD Golf Simulator™, everything from the wood knots in the fence by the tee, to the semi-submerged boulder on the coastline….it’s faithful and true. Feed your passion for championship golf with the world’s most exclusive courses. You’re invited to the crystal clear, incredibly realistic world of HD Golf™.

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DAVE PELZ WEDGE CHALLENGE

“Through the magic of HD Golf, I am thrilled to be able to give my backyard experience – to you. It’s the perfect way for you to practice your short game and shoot lower scores!” – Dave Pelz

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FEATURED CLIENT

“Through the magic of HD Golf, I am thrilled to be able to give my backyard experience – to you. It’s the perfect way for you to practice your short game and shoot lower scores!” – Dave Pelz

 

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