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High Definition Golf™ Launches Professional Golf Instruction Studio
Complete Studio Solution to Debut at the 2011 PGA Merchandise Show
Ontario, Canada – January 14, 2011 – Interactive Sports Technologies™ the makers of High Definition Golf simulators will once again take center stage at the 2011 PGA Merchandise Show, with the introduction of the most technically advanced and interactive teaching environment based on the industry leading HD Golf simulator.

High Definition Golf™ will present a totally integrated professional golf instruction studio which is easy-to-use, completely modular in design and includes “closed loop” diagnostic tools for detailed shot analysis, video swing analysis, swing dynamics and weight transfer/balance analysis. In addition to this, High Definition Golf™ will also demonstrate their feature-rich tools for precision club fitting and equipment comparison.
Using computer vision technology, pioneered by High Definition Golf™ for the golf simulator industry, the system makes more measurements, more accurately than any other golf simulator currently on the market. These include distance (carry & roll), ball speed, club-head speed, efficiency (“smash factor”), launch angle, swing-path (outside/in, inside/out), club head angle at impact, ball position (re: club-head at impact) and the very important ball spin and spin axis. Utilizing the swing dynamics module, the simulator will also measure angle of attack, club head acceleration, shaft flex & load factor, position of maximum club head speed, club head speed at impact and swing tempo.

These professional-grade tools operate seamlessly from a single computer system providing comprehensive data collection and various simultaneous display options. The golf simulator also generates a variety of performance reports that are customizable and can be uploaded to “Player Lockers.”

The “Player Locker” is a new web portal that the student can use to access and review lessons, statistics, video swing files, club fitting information as well as sign up for tournaments and league play. The system will capture all the rounds played on HD Golf™ simulators around the world and will also let you enter your scores from rounds played outdoors, giving you a complete snapshot of your progress and performance level.

“We are very excited about this years PGA Show. We have been very focused as an organization, and look forward to demonstrating what we think are the next logical steps in golf simulator technology development,” according to Bob Beecroft, Vice President of Sales for High Definition Golf™. “We started off with a very simple question – what tools do teaching pros need? And the answer, a single system that is cost effective, easy-to-use and provides all the necessary ball/club measurements with high accuracy. A simulator that can provide instant feedback after every swing and includes everything from video swing analysis to weight transfer and customizable performance reports. Our engineers and developers took it from there and the results are just amazing!”



There will be something for everyone at this years show, with live clinics and demonstrations by World Renown golf instructor Jim McLean and Long Drive champion Jamie Sadlowski. The PGA Merchandise Show will take place in Orlando, Florida at the Orange County Convention Center, January 27th through January 29th. High Definition Golf™ will be exhibiting at booth #2411.

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AMAZING REALISM

As you golf some of the most prestigious courses around the world, it’s hard to believe you’re playing a simulator. Every tree, blade of grass and bunker is faithfully replicated, in rich, incredible detail.

We invented revolutionary image processing software to combine high-resolution digital-images, satellite data and geophysical data into 3D models. We are the only manufacturer to use this method and real course data.  HD Golf™ transports you to the world’s most exceptional golf courses – it’s like being there. All other simulator manufacturers use conventional 3D graphics and artist renderings, which look like a video game, not the actual course.

Only HD Golf™ delivers ‘look and play realism’ of world-renowned golf courses, including Pebble Beach and St. Andrews. It’s so real, you’ll reach for the rangefinder and look for the beverage cart.

When you play #7 at Pebble Beach on an HD Golf Simulator™, everything from the wood knots in the fence by the tee, to the semi-submerged boulder on the coastline….it’s faithful and true. Feed your passion for championship golf with the world’s most exclusive courses. You’re invited to the crystal clear, incredibly realistic world of HD Golf™.

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Pinpoint Accuracy

The competitive golfer requires accurate, comprehensive measurement to fade & shape their shots on-command. HD Golf™ pioneered Computer Vision Technology in the golf industry, and is the only to use high speed, programmable smart cameras to achieve this level of accuracy. Collectively, our CVT technology & smart cameras deliver pinpoint accuracy & exceptional shot analysis for every shot.

Comprehensive Measurement: We measure ALL the critical club & ball parameters to analyze exactly what’s happening each time a golfer swings. There are, at minimum 4 cameras capturing your swing. They analyze club head speed, launch angle, swing path, club contact (heel/toe), club face (open/closed), efficiency, smash factor and a specific camera dedicated to measuring spin and spin-axis.

Accuracy of Measurement: Comprehensive measurements are critical, but the accuracy of these measurements is equally important. HD Golf™ Simulators measure with supreme accuracy. For example, we measure club face angle contact to within 1/10th of 1 degree. We also measure ball spin to within +/- 100rpm while competitor systems estimate (“calculate”) spin.

Consistent, Realistic, Accurate ball-flight allows you to improve your swing, perfect your game and enjoy visually stunning, on-demand golf.

Accuracy is also the main reason PGA Tour players like Bubba Watson, expert golf instructors like Jim McLean and equipment manufacturers like Nike™ use our simulators.

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Quality

HD Golf Simulators™ redefined the Gold Standard in build-quality and integrated technology. Quality in a refined packaged is immediately obvious from first swing and makes your ownership experience a true pleasure. Our steadfast commitment to the ‘exceptional’ combined with minimal operating and maintenance costs ensures unparalleled reliability for years.

How We Do It

HD Golf™ has extensive engineering capabilities extending throughout and within hardware, software and mechanical design. We design & build all critical system components in-house and ensure seamless system integration. Most competitors cobble together 3rd party hardware and software to make their simulators – resulting in compromised reliability & system incompatibilities.

We are committed to ‘only using’ top quality professional-grade components such as: High Performance, ‘Intelligent’ Cameras, Professional Engineering Workstations, Linux Operating Systems, Multi-Element Screens and Spring-Set Nylon Turf. Collectively, our systems deliver unrivaled quality, superior performance and exceptional reliability.

Competitors typically use lower cost, inferior components, such as: Home PC’s to run their simulators, which tend to suffer from instability and frequent required updates. They also use polypropylene turf, single element-screens with high elasticity-rebound and reduced longevity. Both screens & turf last a half-life when compared to our in-house designed screens & turf. Other areas of compromise extend to their 3rd party cameras which capture your swing, but don’t form a complete alliance with the rest of the system.

Installation:

Our project management team, engineers and installation team work together for a flawless install. From initial CAD drawings to the completed project, we are experts in space usage, design, integration and project execution.

Service & Support:

HD Golf™ is a 1-stop-shop. We provide comprehensive support for the entire simulator and its system architecture. We are uniquely qualified because HD Golf™ designs and manufactures all critical aspects including ball/club tracking and ALL software.

If there is a problem, we provide 24/7 Support. One call and you’re directly connected to the engineers and technicians who designed, built and installed your system. Our stringent quality control combined with complete support contributes to a greater than 99% simulator uptime. Additionally, HD Golf™ pioneered Remote Diagnostics in the golf simulator industry, which allows us to remotely solve any challenge quickly and efficiently.

HD Golf™ is fully committed to total customer satisfaction.

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Fun Competition

While it’s often said ‘one plays golf against him or herself’, the nature of competition and gamification has permeated the ranks of golfers worldwide. This ‘skin carried over’ to HD Golf™ and our integration of golfer competition. Our simulators are setup for incredible, interactive gaming. Long Drive or Closest-to-the-Pin competitions create fast-paced, exciting events with friends, colleagues, members and guests. Golfers love the collection of competitions like Break-the-Glass, Golf Poker, Field-Goal Challenge, Tic-Tac-Toe, Darts, Target Golf and Skills Competitions. There’s even mini-golf for the kids.

As easy to play as the games, are their management. Our user-interface and integrated, cloud-based, mobile-friendly HD Clubhouse Management Software is brilliantly simple. Use it to quickly setup and manage leagues, tournaments and advertising with ease. The Player Locker Room stores golfer stats, allows players to review lessons and the Communication Portal connects golfers to you. This allows you to showcase tournament winners, upcoming events and prizing.

HD Golf™ clients also use the panoramic, floor-to-ceiling simulator screen to watch events, such as the Masters, U.S. Open and other major golf tournaments, keeping everyone engaged and having fun.

So whether it’s a winter men’s league, a summer evening closest-to-the-pin competition or watching the Masters with golfing buddies, the versatility of an HD Golf Simulator™ delivers a compelling competitive advantage for you and your golfers.

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Game Improvement

HD Golf™ was the first to develop a completely integrated Professional Golf Studio, ensuring Teaching Professionals, Clubfitters and Individuals have the best tools available for game-improvement.

Video Swing Analysis, 3D Motion Analysis,  Swing Dynamics Analysis, Weight Trasfer / Balance Analysis are all designed with one purpose: make you a better golfer.

In reality, a golf swing happens very quickly, and can be difficult to improve, especially when you don’t have analytics and recording technology to visualize the swing. Subtle adjustments can result in dramatic improvements – it’s critical you understand your individual swing dynamics. You don’t need to be computer savvy to use the Golf Studio. The integrated Golf Studio operates from a single touch screen, and is simple to use.

Jim McLean’s 8 Step Swing, which incorporates the swings of Ernie Els, Ben Hogan and Tiger Woods, is an additional feature many HD Golfers decide to add to their simulators. Step by step, a golfer is able to perfect every element of their swing. The simulator records and analyzes a golfer’s swing in real time. When the system detects that the golfer’s position and swing are out of the “corridor of success” or have committed a “death move”, the simulator will automatically alert the golfer and present virtual coaching from Jim McLean.

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